From soil to shelf: Sourcing high-value tropical flavors at IFEX PH 2026

The Center for International Trade Expositions and Missions (CITEM) is proud to bring the 19th edition of IFEX Philippines, the country’s premier export-oriented trade show for authentic, innovative, and tropical flavors scheduled for May 21–23, 2026 at the World Trade Center Metro Manila (WTCMM) in Pasay City.

The food trade event comes timely as the world increasingly looks to the Philippines as the ultimate source of high-value tropical ingredients. “We are not just navigating global challenges; we are defining the flavor profile of the future,” says CITEM Executive Director Leah Pulido Ocampo. “Under the Philippines’ regional leadership as the Chair of ASEAN 2026, IFEX Philippines serves as a definitive platform for the world to discover the vibrant tropics the country is known for, positioning our MSMEs as the gold standard for innovation in the global food value chain.”

This landmark year further solidifies IFEX Philippines as a premier global sourcing hub, welcoming not just local MSMEs, but also international exhibitors and buyers with unmatched trade prospects, connections, and a vantage point into the Southeast Asian market. 

The 2026 edition expects to be a more influential B2B platform, following an impressive 2025 performance of CITEM’s collective initiatives, hitting over US$740 million in potential export sales. IFEX Philippines 2025 welcomed over 10,000 buyers and visitors from more than 50 countries, generating US$80M in export sales from the overall efforts of 580 exhibitors who showcased more than 5,000 brands and products.

Gateway to ASEAN innovation and sustainability

The Philippines is strategically positioned as the primary ASEAN gateway to a US$15 trillion Asian market portfolio. This encompasses both rising consumer demand and crucial investments toward scaling the region’s food industry.

Beyond logistics, the 19th edition focuses on offerings that benefit from the Philippines’ unique environment, such as having a volcanic-rich bounty–from the nutrient-dense soils that produce the world’s sweetest mangoes and bananas to premium superfoods; and high-value specialty ingredients–highlighting the country as a vital producer and supplier for global health, beverage, and confectionery brands seeking authentic, intense flavor profiles.

The 2026 edition also marks a significant progression with two immersive show features that highlight the accessibility scope for these much-coveted commodities:

IFEX FIESTA. An exclusive cocktail dînatoire for VIPs, hosted buyers, and culinary enthusiasts, featuring a curated four-course menu designed to showcase the diverse applications of local ingredients from Luzon, Visayas, and Mindanao.

IFEX LIVE: Deals on Demand. This premier digital marketplace and live commerce stage transforms product showcasing into a real-time, interactive buying experience. 

These additions complement the evolution of IFEX KITCHEN, a vibrant space for food discovery. Now a strategic ideation hub within the MarketPlace, this component elevates traditional cooking demonstrations of heritage crops and premium ingredients, transforming their raw viability into the future of high-value food exports.

Greening the way toward a more circular economy is another edition of the Sustainability Solutions Exchange (SSX), the country’s first sourcing platform dedicated to a more resilient food ecosystem, featuring eco-friendly packaging, green technologies, and waste management solutions across sectors, such as agriculture, home and fashion, manufacturing, and technology. 

SSX will also introduce the Start-up Pitching Competition and Networking, an avenue connecting sustainable innovations from MSMEs and startups to key partners for capital and collaboration.

Immersive show features

Buyers and visitors can expect a high-value sourcing experience, consisting of specialized halls and intentional spaces that bring the best of Philippine and international offerings to the fore. 

The FOODPhilippines Trade Hall serves as the hub for top Philippine brands. It also features a Business Solutions Zone, as well as regional brands showcasing heritage crops and regional specialties through their respective pavilions. 

Recognizing the show’s established role in the global scene, it continues to host an array of foreign participants reflecting global flavors and industry trends at the International Hall. This integration with Philippine exhibitors provides a competitive edge for both participating international food buyers and companies, reinforcing a strategic environment for cross-border collaboration and diversified sourcing. 

Finally, the Marketplace provides a designated area for direct retail, allowing visitors to purchase in-demand quality products and the latest food finds on the spot.

Driver of global competitiveness 

More than having quality products that are able to address the continuous shift toward health-conscious, plant-based, and sustainable options, IFEX Philippines 2026 serves as a smart growth investment as the only food trade show in the country that guarantees face-to-face and direct B2B meetings with international buyers, specifically matched to the needs of participating brands. 

Local and foreign exhibitors gain direct access to world decision-makers—including qualified importers, retail giants, and HORECA specialized purchasers from the Americas, Europe, Asia, and the Middle East. Through strategic partnerships with trade facilitators like the Philippine International Trading Corporation (PITC), the event ensures that even small-volume players can consolidate to fulfill extensive global orders, making entry into international supply chains seamless and economical. 

Components for B2B success 

Throughout the years, CITEM has been nurturing its relationship with these key buyer authorities. From programs designed for very important buyers (VIB), travel arrangements, and social activities, buyers are able to directly engage with the growing cluster of food MSMEs, such as manufacturers, processors, traders, distributors, consolidators, cooperatives, and institutional suppliers, among others. This is made possible through facilitation of pre-arranged B2B meetings and business matching with seasoned and reliable food exhibitors whose products fill the various food categories at IFEX Philippines, such as fresh, organic and processed fruits and vegetables, meat, seafood, snacks and ready-to-eat offerings, to fine food and specialties; as well as industry-related business solutions. 

The trade event is further interspersed with interactive trade show components designed to nurture lasting B2B relationships with the growing cluster of food MSMEs. Aside from IFEX Kitchen, these include: 

● G-Mart (Grocer’s Exchange Mart): A business-matching platform connecting MSMEs with retail giants for private and white labeling, and toll manufacturing services. 

●IFEX Talks: A knowledge-sharing platform covering strategies from food certification to international logistics from leading industry authorities. 

●Flavor Finds: A collection of emerging or new flavors, products, and trends reflective of authentic food innovated for the global market. This includes the latest winners of the KATHA Award for Food.

●KATHA Award for Food: Recognizing excellence in Philippine food creativity across 10 categories, including functional foods and plant-based alternatives. 

● Open House: A showcase of the latest programs from government partners toward the export development of Filipino entrepreneurs. 

Enhancing the sourcing experience is IFEXConnect, which is the 24/7 digital platform for year-round B2B networking, exhibitor and product listings, and sales opportunities beyond the trade event. 

CITEM continues to go the extra mile with the newly launched Likhang Filipino Exhibition Halls, located at the International Trade Center Complex (formerly PhilTrade) along Roxas Boulevard in Pasay City. A permanent home for the country’s best MSME products with dedicated galleries open to the public for B2B opportunities and retail sales. Just like the trade fair’s digital platform, this showroom breaks the barriers of seasonal sourcing as it offers a "year-round" platform where local producers and mandated stakeholders can connect with global buyers any day of the year. Gallery 6 is the vibrant retail space dedicated to food and wellness products. 

By institutionalizing this space, CITEM provides a reliable, high-traffic avenue for the country’s food and lifestyle exports, ensuring that the best of the Philippines is always within reach. The Likhang Filipino is open Tuesdays through Sundays, from 10:00 AM to 7:00 PM.

Join IFEX Philippines 2026 

Be part of the country's most significant sourcing trade event for food, beverage, and tropical ingredients. Whether you are an exporter ready to scale or a buyer seeking the best in innovation, your journey begins here. Visit ifexconnect.com to join or know more about IFEX Philippines.